The goal of the Rogue campaign was to disrupt the category by positioning this new Nissan vehicle to a GenX audience. As a portion of the effort, Nissan purchased 100% share of voice on NBCs “Rewind” video platform for the Heroes premiere, where TEQUILA\ sought to engage the user far beyond the convention of a :15 spot in each commercial break. Instead, we created an immersive canvas that allowed consumers to interact with the Rogue, including ‘easter eggs’ of Heroes content, B-roll footage, an exclusive 3D render of one character’s loft (Isaac), and the Rogue viral videos. With 5 unique experiences, the sequential ad breaks eventually revealed a complete Rogue story. Overall, an additional 32,000 unique hourly visitors to NissanUSA.com were attributed to the premiere.